Building a brand - Testing the market

Following these steps will help you start to measure your demand while building your own brand!

1.    CARE

You need to care about the problem you are going to solve, and there has to be a sizable number of other people who also care. Always remember the lesson of convergence: the way your idea intersects with what other people value. If they don’t value and or need what your offering there is zero demand!

2.    Be a BIG fish in a small pond

Make sure the market is big enough. Test the size by checking the number and relevancy of Google keywords—the same keywords you would use if you were trying to find your product. Think about key- words that people would use to find a solution to their problem. If you were looking for your own product online but didn’t know it existed, what keywords would you search for? Pay attention to the top and right sides of the results pages, where the ads are displayed.

3.    Focus on the PAIN

Focus on eliminating “blatant admitted pain.” The product needs to solve a problem that causes pain that the individual (market) knows it has. It’s easier to sell to someone who knows they have a problem and are convinced they need a solution than it is to persuade someone that they have a problem that needs solving.

4.    Remove their PAIN

Almost everything that is being sold is for either a deep pain or a deep desire. Example: people buy luxury items for respect and status, but on a deeper level they actually want to be loved. Having something that removes pain may be more effective then realising a desire. You need to show people how you can help remove or reduce pain.

5.    Provide SOLUTIONS

Always think in terms of solutions. Make sure your solution is far different and much better. (NB: It doesn’t need to be cheaper—competing on price is actually a losing proposition.) Is the market frustrated with the current solution? Being different isn’t enough; differentiation that makes you better is what’s required. There’s no point in introducing something if the market is already satisfied with the solution—your solution must be different or better. It’s significance, not size, that matters.

6.    Get quality FEEDBACK

Ask others about your idea, but make sure the people you ask are your potential target market. Others may provide insignificant feedback and are therefore biased and uninformed. Create a persona: the one person who would benefit the most from your idea. Take a look at your whole network—community, friends, family, social networks—and ask yourself if any of these people match your ideal customer. Take your idea to this person and discuss it with him or her in detail. This will get you much more relevant feedback and ideas than talking to your buddies.

7.    Build a COMMUNITY

Create an outline for what you are doing and show it to a subgroup of your community. Ask them to test it for free in return for feed- back and confidentiality. People actually love to get involved and give opinions. Giving builds trust and value and also gives you an opportunity to alter the whole solution, making it more market appropriate.

8.     Build BRAND awareness

Use a blog to build authority and expertise on a subject. Leave comments on blogs where your target audience hangs out and watch your network AND your brand build!


Remember - You are not alone…. You have a whole tribe of women within the IWOP network with a variety of skills, backgrounds and experience ready to share and care.


Till next Thursday, STAY INSPIRED #TGIT

Author Tamara Awudu - Owner/Founder Purple Cow Business Consulting

Attract Customers Like a Magnet

YOUR Goal: To actively and effectively recruit new prospects while retaining existing customers to your business without getting overwhelmed.


So how do you do that while juggling so many other priorities.... Its simple - get organised and stay focused....... Here are some tips for getting and staying focused!


Maintain a regular social media presence without getting side-tracked or overwhelmed. Post one to three helpful items, respond to questions, and touch base with anyone who needs help. Do this at set times throughout the day. I set a daily calendar reminder in advance for the morning and afternoon to get this done, no more than an hour each interaction is needed.

Monitor one or two key metrics in your analytics (no more!). Keep doing more of what seems to action a response, then work on improving what is not driving a response. If you continue to see little or no improvement give it a rest and try something else.


Ask for help from colleagues in business that complements yours or do joint promotions with them and make sure you help each other.

Maintain regular communication with both prospects (potential customers) and existing customers.


Connect with existing customers to make sure they are happy. (Ask: “Is there anything else I can do for you?”)

Prepare for an upcoming event, contest, or even a new product launch


Perform your own business audit to find missing opportunities that can be turned into active projects.

Ensure that you are regularly working toward building something significant, not just reacting to things as they appear – stay proactive not reactive!

Remember - You are not alone…. You have a whole tribe of women within the IWOP network with a variety of skills, backgrounds and experience ready to share and care.

Till next Thursday, STAY INSPIRED #TGIT

Author: Tamara Awudu - Proud founder/owner Purple Cow Business Consulting

Thirty-Eight Step Product Launch Checklist


1. Ensure that your product or service has a clear value proposition. What do customers receive when exchanging money for your offer? *This is super important! USP means “unique selling proposition” and refers to the one thing that distinguishes your offering from all others. Why should people pay attention to what you are selling? You must be able to answer this question well.

2. Decide on bonuses, incentives, or rewards for early buyers. How will they be rewarded for taking action? eg: Be one of the first 100 to purchase and receive XYZ FREE or 10% off

3. Have you made the launch fun somehow? (Remember to think about non-buyers as well as buyers. If people don’t want to buy, will they still enjoy hearing or reading about the launch?)

4. If your launch is online, have you recorded a video or audio message to complement the written copy?

5. Have you built anticipation into the launch? Have you got your prospects excited? Eg: teaser campaign, you can do this on SM very effectively launch?

6. Publish the time and date of the launch in advance (if it’s online and you have built excitement some people might be camped out on the site an hour before, hitting the refresh button every few minutes).

7. Proofread all sales materials multiple times and get a few trusted people to review them as well.

8. You get one chance to make a good first impression, so triple check all Web links in your shopping cart or payment processor, and then double-check them from a different computer with a different browser.


9. If this is an online product, is it properly set up in your shopping cart or with PayPal?

10. Test every step of the order process repeatedly. Whenever you change any variable (price, order components, text, etc.), test it again.

11. Have you registered all the domains associated with your product? (Domains are cheap; you might as well get the .com, .net, .org, and any very similar name if available.)

12. Are all files uploaded and in the right place?

13. Review the order page carefully for errors or easy-to-make improvements. Print it out and share it with several friends for review, including a couple of people who don’t know anything about your business.

14. Read important communications (launch message, order page, sales page) out loud. You’ll probably notice a mistake or a poorly phrased sentence you missed while reading it in your head. Note: Every product launch is different. Use these steps as a guideline to your own. Often by adding one or two steps you would otherwise leave out, you’ll get a significant increase in sales.


15. Set a clear monetary goal for the launch. How many sales do you want to see, and how much net income? (In other words, what will success look like?)

16. Advise the merchant account or bank of incoming funds.*Merchant accounts are some times paranoid about large sums of money arriving in a short period of time. If you don’t give them a heads-up, you might run into problems.

17. Create a backup plan for incoming funds if necessary (get an additional merchant account, plan to switch all payments to PayPal, etc.).

18. Can you add another payment option for anyone who has trouble placing an order? Eg: online payment direct to your account.

19. For a high-priced product, can you offer a payment plan? (Note: It’s common to offer a slight discount for customers paying in full. This serves as an incentive for customers who prefer to pay all at once while providing an alternative for those who need to pay over time.)


20. Block time in your calendar for launch day. Clear as much email as possible in addition to any other online tasks so you can focus on the big day tomorrow.

21. Write a strong launch message to your lists of readers, customers, and/or affiliates.

22. Prepare a blog post and any needed social media posts (if applicable).

23. Set two alarm clocks to ensure that you’re wide awake and available at least one hour before the scheduled launch.


24. Schedule your launch time to suit your audience, not you. All things being equal, it’s usually best to launch early in the morning.

25. Soft launch at least ten minutes early to make sure everything is working. It’s better for you to find the problems than to have your customers find them!

26. Write the first three to five buyers to say thanks and ask, “Did everything go OK in the order process?” (Side benefit: These buyers are probably your biggest fans anyway, so they’ll appreciate the personal recognition.)

27. As long as it’s possible, send a quick personal note to every buyer in addition to the

automated thank-you that goes out. (If it’s not possible every time, do it as often as you can.)

28. Most important: Ask for help spreading the word. Many readers, prospects, and acquaintances will help by telling their friends and followers, but you have to ask them.

29. Write to affiliates with a reminder about the new offering.

30. Write to journalists or media contacts, if appropriate.

31. Post on Twitter, Instagram, Facebook, LinkedIn, and any other social networks you already participate in. (NB: It’s not usually a good idea to join a new network just to promote something. Do this in the month or more leading up to launch and create a following)


32. Write the general thank-you message that all buyers will receive when purchasing.

33. If applicable, write the first message for your email follow-up series that buyers will receive.

34. Outline additional content for future communication for social media campaigns and plan to schedule it after you launch. 


35. How can you over deliver and surprise your customers with this product? Can you include additional deliverables or some kind of unadvertised benefit? Eg: a gift with purchase or discount voucher for next purchase.

36. Is there anything special you can do to thank your customers?


37. Don’t forget to celebrate. It’s a big day that you’ve worked up to for a long time. Go out to your favourite restaurant, have a glass of wine, buy something you’ve had your eye on for a while, or otherwise do something as a personal reward. You’ve earned it.


38. Start thinking about the next launch. What can you build on from this one? What did you learn that can help you create something even better next time? Remember, many customers will support you for life as long as you keep providing them with great value. It’s much easier (and 300% cheaper) to sell to an existing customer than to a new one, so work hard to over deliver and plan ahead for the next project! GOOD LUCK!

Remember - You are not alone…. You have a whole tribe of women within the IWOP network with a variety of skills, backgrounds and experience ready to share and care.

Till next Thursday, STAY INSPIRED #TGIT

Author: Tamara Awudu, Founder/Owner - Purple Cow Business Consulting

Writing Copy to SHINE LIKE A STAR!

There is no doubt that writing compelling copy is a specialist skill. Copywriters have the task of telling the story of your brand in a more persuasive way than you are currently doing, to speak to your ideal client in a way that makes them feel something wonderful about their relationship with you and your business, and, ultimately, to buy into your brand.

It isn’t just about being a good writer, there are loads of great writers out there with excellent grammar and punctuation and the ability to create clear and compelling content. What’s more important is communicating your own unique message in your voice.

This is a special talent and requires a certain amount of skill to tune into your vision and then replicate your voice. So here are some tips to get you started!


·      Know your audience: Picture the average person you want to communicate with. Think about what their day is like. Think about what's important to them. What are they passionate about? How old are they? The more you know about the audience you're writing for, the more targeted and relevant your copy will be.

·      What’s your objective: What action are you trying to get the reader to take? You need to be clear on this before you start writing. If the answer isn't clear to you, it certainly won't be clear to your reader.

·      Determine your value proposition: Why should your customer buy your product or service? What's in it for them? Why is your product better than the one down the street? What are your key differentiators?

·      Use a compelling subject line: You have to convince your readers that they really need to read on. The best word you can use to get the reader's attention is YOU. The word YOU says that the message is about them. Other great words for subject lines and or headlines include new, exciting, exclusive and introducing. Also, try to keep your subject line to 50 characters or less, including spaces.

    Tip: I find it much easier to write a subject line or headline after I’ve written the body copy.

·      Avoid “weak” words: When writing headlines, subheads and body copy, don't use words that avoid a direct command, ie: weak words. These include may, maybe, hope, wish, try, but, could and perhaps – YUK. Instead, use words like will and can to describe what your product or service will or can do for your reader.

·      Keep your copy clean and concise: After you write your first round of copy, read it out loud and then have someone else read it to see if they understand the message and the call to action. As you edit, cut unnecessary words and ideas. See if you can get your text down to 30 to 50 percent of what you started with. Also, include bullet points and possibly subtitles to make it easy to read-and, more important, easy to scan--as most readers scan a page before deciding whether or not to read all the details.

Don’t worry, great copywriting is not impossible and keeping these tips in mind when you write will greatly improve your copy, making it easier for readers to understand and respond to your message or campaign. Remember to write like you speak, be honest, be confident and show off a little bit, its your time to SHINE LIKE A STAR!

Remember - You are not alone…. You have a whole tribe of women within the IWOP network with a variety of skills, backgrounds and experience ready to share and care.


Till next Thursday, STAY INSPIRED #TGIT

Author: Tamara Awudu, Founder/Owner - Purple Cow Business Consulting



SALES 101 - Objections are NOT rejection


“An objection is not  rejection; it’s simply a request for more information.….” 


Many people think of objections (or questions) about your product or service as a bad thing, but in fact, that couldn’t be more untrue. If your prospect raises an objection, that's actually a good sign. The fact that they are bringing up a concern or some questions means they’re giving you a chance to find an answer for it. If someone is completely disinterested they won't bother to object – generally, they will just sit through your presentation in silence and then politely send you away.

However, when you hear an objection, it's important to address it in a thorough and professional way. If you don't resolve that objection, the prospect won't be able to move any further along in the sales process. Below are some simple strategies to help resolve your prospect's objections.

Listen first before responding

Don't jump all over the prospect as soon as they say “But what about...” listen, then ask a question to clarify their concern, make sure you have understood them correctly, don’t assume anything. Asking a clarifying question may help you realise they are not objecting at all…. They just want to learn more about you and your business and what you have to offer.

Repeat back what you heard

When you're sure the prospect is finished talking, think carefully for a moment and then repeat back the gist of what they have said. Something like “I see, ok, so if I’m hearing you correctly you're concerned about costs, is that right?” This shows that you were listening and allows the prospect an opportunity to completely clarify.

Explore the Reasoning

Sometimes the first objections aren't the prospect's real concern. For example, many prospects don't want to admit that they don't have enough money to buy your product, so they'll raise a few other objections instead.

Before you launch into answering an objection, ask a few exploratory questions, like “Has product cost been a big issue for you? How has it affected you in the past?” Draw the prospect out a bit.

Answer the Objection

Once you understand the objection completely, you can answer it. When a customer raises an objection, they are expressing fear and want you to remove that fear. If you have specific examples, such as a story from an existing customer or a few statistics, present them – hard facts make your response much stronger.

Check Back

Take a moment to confirm that you've answered the objection fully. Usually, this is as simple as saying, “Does that make sense?” or “Have I answered your concern?” If they answer in the positive, you can move on. If they seem to hesitate or act uncertain, you may not have fully resolved their concerns and may want to try a different example.

Redirect the Conversation

Bring the prospect back into the flow of the sales process. If you're in the middle of your presentation when the prospect raises an objection, once you've answered it quickly summarise what you'd been talking about before you move on.

If you've finished your pitch, check if the prospect has any other objections, if the answer is NO, then move to close and ASK FOR THE BUSINESS!

This week spend some more time preparing, making calls and handling questions like a pro. Make sure you are asking for the business, a vital step that many forget and one that could loose you a great opportunity. Don’t be shy, just go for it, you have nothing to lose and everything to gain!!!!

Remember - You are not alone…. You have a whole tribe of women within the IWOP network with a variety of skills, backgrounds and experience ready to share and care.

Till next Thursday, STAY INSPIRED #TGIT

Author: Tamara Awudu, Founder - Purple Cow - business communications

SALES 101 - Warm calls vs. Cold calls, whats the difference?

So what the heck are “warm calls” as opposed to “cold calls”????

Cold calling is contacting any prospect who isn’t currently raising their hand that they need your product or service at the moment.

Warm calling refers to a sales call, visit or Email that is preceded by some sort of contact with the potential customer or prospect, such as a direct mail campaign, an introduction at a business event or a referral from some one you know.

These are the BEST types of calls…. The stronger the connection between yourself and the prospect, the warmer the call is. For example, if you meet a prospect at an event and she asks you to give her a call to set up a meeting , that would be an extremely warm call. On the other hand, if you send a letter or an email to a prospect and then follow up with a phone call, that would be more of a lukewarm call.

A prospect who has been referred to you can also qualify as a warm call, even though you haven't directly been in contact with that prospect. The fact that the referee is recommending you to the prospect creates an indirect connection between you and the prospect. The prospect may not know you, but she knows the person who referred you to her, so the referee acts as a kind of bridge.

A third type of warm call occurs when a prospect has reached out to you for more information. For example, a prospect might fill out a form on your website requesting a call in response to a social media ad you posted. These prospects are usually intrigued enough to go to the effort of reaching out to you, but they don't actually know anything about you personally. These warm leads are certainly easier to work with than cold leads, but will still need some rapport building on your part.

Truly warm calls are much easier to convert to appointments than "cold calls".

Many salespeople (like me) make it a goal to do only warm calling, since not only are warm calls more productive, they're also less likely to result in rejection. Depending on your service or product they can also be a far more professional way of introducing and or explaining what you offer.

Watch out for this….

One common mistake people make with warm calls is trying to sell to the prospect during the call. Selling should take place during your meeting, not in a brief phone call. Selling should take place either face-to-face or during a virtual meeting.

Step 1

When making a warm call, first introduce yourself and then immediately bring up your pre-existing connection with the prospect. Her response will soon tell you whether this is actually a warm call after all.

If she says she doesn't remember you or responds unenthusiastically, shift gears and treat her as a cold lead. But if she does acknowledge the connection, you can move forward with a lot of confidence.

Step 2

Give no more than 2 choices, narrow down so its easy for them to say yes. Ask for a convenient time to meet and nominate a day, give a choice of morning or afternoon, then pick 2 times for them to choose from, for example:

“I’m calling as promised to agree the best time for us to meet next week to explore some options for my services. Would Monday or Tuesday next week suit you? Morning or afternoon? 9am or 10am” etc……

Step 3

Once you have a day and time locked in then suggest a location, either at their place of work or close to it ie: a coffee shop. Once you have agreed on a location tell them you will send a calendar invitation for the date, time and location agreed. Ensure you set a reminder pop up 1 hour prior to the meet, that way no one forgets or gets lost or arrives late!

This week spend some time making warm calls and get that coin! Next week we will share tips on Objection Handling … sounds awesome, huh?! We got you!!!


Remember - You are not alone…. You have a whole tribe of women within the IWOP network with a variety of skills, backgrounds and experience ready to share and care.

Till next Thursday, STAY INSPIRED #TGIT

Author: Tamara Awudu, Owner/Founder Purple Cow business communications


SALES 101 - Making sales introductory (cold) calls without FEAR!

The greatest fear in most people’s hearts is usually cold calls. A good way to make cold calls more appealing is to stop thinking of them as “cold” calls. Try thinking of them as “introductory” calls instead. All you're trying to do is introduce yourself and your business to a new prospect.

Please keep in mind, phone prospecting takes longer to pay off than other types of marketing efforts, so go into it thinking you’re doing some exploring and it’s going to take some time to get results.

As mentioned in last weeks’ post, you should never make introductory calls without a plan. First, always use a targeted list of prospects when making your calls.

Next, determine the best time frames for calling.

Third, plan by preparing a basic “sales script.” Write down what you're going to say, what responses the prospect is likely to have, and how you'll reply to them. You’re not going to follow this word for word, but if you’re nervous about making calls, it helps to have something in front of you.

If making calls is painful for you, here are seven easy steps to get you on the phone fast:

1. Personalise each call by preparing mentally. Your mind-set needs to be aligned with your language, or the conversation won't flow. You need to work on developing a warm telephone voice that has that “Don’t I know you?” ring to it.

2. Perfect your phone style alone before making any calls. If you're a bit self-conscious about calling, try practicing in front a mirror. Using your phone script talk to yourself in the mirror. Do you look relaxed, are you smiling or are your facial expressions tense? Our exteriors reflect our inner selves and although its sounds funny people can “hear” you smiling. If you look like you’re in knots, your voice will sound strained as well.

3. Create familiarity all around you. Surround your workspace with family photos, framed testimonial letters, motivational quotes, or whatever gets you in a positive, confident and enthusiastic mood.

4. Use your imagination. Pretend you're a prospective customer. It’s easier to imagine you’re a customer in need of information than a salesperson trying to force your way into the customer’s time. The inquiry call is good practice because the tone of the conversation is “Can you help me?” or “I need some information.” Try to convey that same attitude when you use the phone to contact future customers.

5. Watch your tone of voice. The ideal tone is warm, businesslike, curious, and straight to the point. A good option is a question or a cut-to-the-chase statement such as “I’ve got a question. We're offering …….. [your product or service and the unique offer such as 20% of etc]

6. Make your goal a fast “50 in 150”—that is, 50 calls in 150 minutes. Three minutes per call is all you need. With so many voice-mail systems or gate keepers intercepting calls today, this should be easy. Never give people the impression you have time to chat. Chatting isn't prospecting. You’re on a mission. Get to the point, then move to the next prospect.

7. Take five after 15. After 15 calls, take a five-minute break—stretch, eat, drink some tea, turn on some tunes, and pat yourself on the back because you’re making it happen. Then grab the phone for another 15 more calls.

This week spend some making calls and next week we will share tips on “Warm calling” … sounds awesome, huh?! We got you!!!

Remember - You are not alone…. You have a whole tribe of women within the IWOP network with a variety of skills, backgrounds and experience ready to share and care.


Till next Thursday, STAY INSPIRED #TGIT


Author: Tamara Awudu, Proud founder/owner Purple Cow business communications

SALES 101 - Creating a pipeline & prospecting!

Today we are sharing tips to increase SALES which will begin the first of a series in helping you grow your business.

Most of my clients find cold calling the toughest part of growing their customer base but with a little preparation it can help close the gap between success and failure and increase your conversion % very quickly….. Lets start with an old favourite of mine – Creating a pipeline & prospecting!

Prospecting is all about having meaningful conversations with contacts who fit your ideal customer profile. It requires the effective use of Emails, cold calls, and referrals. But all prospecting starts with one unique task…


1.    Building a Sales pipeline

A sales pipeline is shaped more like a funnel than a pipe: it's widest at the beginning of the sales process and then narrows down as potential customers drop out of the running in every stage of the process. So if you don't keep up with prospecting activities, by the end of the process you'll be short of potential sales.

Because you've got to reach out to so many leads just to keep your sales flowing, efficiency and using your time wisely are more important when prospecting than in any other stage of the sales cycle. That means cutting out any activity that isn't getting results. STOP IT!!

EXAMPLE: If you spend hours printing up flyers and sticking them on car windshields and never get a single response, then that particular activity is worthless – spend your valuable time pursuing what repays you with results.

2.    Quality Prospects

Getting good leads is a crucial step to making your prospecting more efficient.

If you're cold calling a lead list where 50% of the leads are not qualified for your product, you've just wasted half your time. Find a better source of leads, be it through networking, buying a list from a lead broker, or doing some serious research on your own using Google.

3.    Setting the Appointment

Once you have your list in front of you, you've got to have something valuable to say to them to move those leads on to the next stage of the sales cycle. At this point, you don't need to sell them on your product – that will come later. For now, you need to sell your prospects on the value of talking with you at greater length.

4.    Ways to Generate Prospects

Cold calling over the phone, Email prospecting or door-to-door visits are all potential prospecting avenues. Usually, the most effective approach is to use multiple sales channels to reach your leads since individual prospects will respond better to different channels. If you've tried three times to reach a decision maker by phone and she's never there, then firing off an email might be the best way to catch her attention.

5.    DON’T give up too quickly

Most prospects will require several contacts before they'll agree to meet with you or look at your product. Again, alternating your contact attempts (a phone call followed by an email or vice versa) keeps the prospect from getting annoyed by your persistence, yet gives you additional opportunities to nail that opportunity.

The more planning you put into your cold calls, the easier and more successful they will be. Prior planning will take up some of your time, but once you've laid out your calling plan, you will be amortising that time with each call. It won't be long before your time investment pays off!

6.    Set Specific Goals

The first step in planning out your cold calls is to set specific goals. Set your first goal as getting the prospect's permission to have a conversation with them. Your second goal can be getting an appointment to meet, and a third goal might be getting permission to contact them at a later date (this is the contingency goal if you fail to achieve #1 and #2).

7.    Conversation Flow

Once you've set your goals, the next step is to lay out a conversation flow chart. The conversation flow chart is a way of mapping out each of your goals, and the general path you're going to take to achieve each goal.

For example, if your first goal is to get the prospect to have a conversation with you, you might write out the exact opener (script) you intend to use. You can also jot down a few appropriate responses to the most common objections you're likely to hear.

Then you can chart out a few paths to take towards goal #2: getting the appointment. These might be more objection-handling responses or a few techniques to build fast rapport. Finally, you could write out a phrase or two for accomplishing goal #3.

8.    Dealing with Voice Mails

Of course, you won't always reach a live human being on the other end of the line. So, writing out a voicemail script can help, so your mind doesn't go blank at the sound of the beep. Knowing what you'll say to the machine takes some stress off of you when you're on the spot.

9.    Research

Finally, before you make a call, it's a good idea to do a quick bit of research on your prospect. This doesn't have to be a major effort. Even a minute or two of internet digging can turn up amazingly useful information. Remember, Google is your friend. So are Facebook, Instagram, Twitter, and LinkedIn. Just type in the prospect's name and see what comes up.

This week spend some time preparing you target lists and next week we will share tips on making cold calls… sounds scarey? Noooooo its really not! We got you!!!

Remember - You are not alone…. You have a whole tribe of women within the IWOP network with a variety of skills, backgrounds and experience ready to share and care

Author: Tamara Awudu, Owner/Founder Purple Cow business communications


LIVE Your Business Questions Answered

The Inspired Women of Perth hosted Elliott Combes and Renee Kacz - answering your most pressing business questions!

We had a Facebook live event where we streamed us taking your calls live on Facebook! It was such a fun night and we had a phenomenal response from callers and people viewing the live feeds.

In case you missed out, here's the recording of the event.


Renee Kacz and Elliott Combes will both be presenting at the upcoming Inspired Marketing Mastermind 19-20 May 2017. To learn about this amazing event which will give you unstoppable business confidence, upgraded cash flow and clients, go to: 

Don't Let Procrastination Hold You Back [step 2 of 2]

In this two part video series (see below for part 1) I chat with Elliott Combes, Business Growth Strategist & Performance Consultant, about how to stop procrastinating in your business, and start taking the right action to achieve your business goals.

Procrastination is the killer of action and is common when we don't have a clear plan and don't know where we're heading. In this quick video Elliott shares how to stop this being a problem in your business.

Elliott will be joining us at the Inspired Marketing Mastermind 19-20 May If you're ready to up-level your business by increasing cash flow, clients and your business confidence you'll want to join us for this 2 day extravaganza! This one event will change the way you do business forever. 

Don't Let Procrastination Hold You Back [step 1 of 2]

Procrastination... we've all been there. When we feel so overwhelmed, we think we know what we need to do but there's just SOOOO much to do, it's hard to know where to start... so sometimes, we don't event start.

When I first start working with my clients I share strategies around how to prevent this occurring.

In this interview with my good friend Elliott Combes, Business Growth Strategist & Performance Consultant, we talk about how to overcome procrastination in your business if you're already experiencing this. This is step 1 of 2 steps. 

Elliott is a total powerhouse and will be joining us as a speaker at the upcoming Inspired Marketing Mastermind If you're ready to increase your cash flow, business confidence and clients, then you won't want to miss this event!

How to Feel Confident in Your Business

One of the BIGGEST challenges I see with women in business, and this came through LOUD AND CLEAR in the recent national study we conducted, was the women in small business are lacking confidence in themselves and their businesses. Leading to them not getting themselves (or their biz) 'out there'.

I had a chat with my good buddy Elliott Combes, Business Growth Strategist & Performance Consultant, about this. Elliott shares his top tips on how to feel confident in your business and what to do.

Elliott will be joining us for the Inspired Marketing Mastermind 19-20 May 2017. Tickets to the event are selling out fast!

How to Boost Business Growth with Tenille Bentley

Running a business is one thing. But creating a solid foundation for a business that is set to soar is another. 

In this interview I chat with Tenille Bentley about how she maintained phenomenal business growth in her multiple multi-million dollar businesses, and how to replicate this in your business.

Tenille Bentley is a multi-award winning business woman and conscious business leader. Tenille is a key-note speaker at the upcoming Inspired Marketing Mastermind 19-20 May

Do you suffer from Comparisonitis????

Comparisonitis: The compulsion to compare one’s own accomplishments to another’s.

It's easy to look at other women in business from the outside and envy them, thinking to yourself: “Oh, WOW, she's doing amazingly well and I’m failing by comparison, everything I’m doing isn't good enough, professional enough, big enough, etc.”

You then feel a little depressed, like you're not doing enough, not good enough, won't ever be at that level of success or in that much demand. BUT that’s simply untrue!

The truth is - We ALL start somewhere. You'll never get to where you want to be by focusing on other people. You need to start small and gradually over time build up to greater heights of success. History shows out of those experiencing overnight success, very few survive and there’s a reason.

We are human and learn from an early age to gradually build our box of tools and experience to keep us safe. A human baby is born, learns to crawl and then walk….. if we tried to force a baby to walk fresh out of the womb it would fall….. the same thinking needs to be applied to your business baby!

If it makes you feel any better, I’ve lived most of my life comparing myself to others. At first, it was school, my looks, popularity and sports. But as I got older and joined the workforce I began comparing other metrics: job title, income level and worldly successes. The tendency to compare ourselves to others is as human as any other emotion. I’m definitely not alone in my experience. But it is a decision that only steals joy from our lives and a habit with multiple shortcomings:

So……. How do we break free from this habit of comparison? 

1.     Become intimately aware of your own successes.

You have everything you need to accomplish good in your little section of the world. Become intimately aware of your past successes, find motivation in them to pursue more.

2.     Pursue the greater things in life.

Some of the greatest treasures in life are hidden from sight: love, humility, empathy, selflessness, generosity. Among these higher pursuits, there is no measurement. Desire them above everything else and remove yourself from others definition of success.

3.     Compete less. Appreciate more.

There are times when competition is appropriate, but life is not one of them. The sooner we stop competing against others to “win,” the faster we can start working together to figure out this thing called life. The first step in overcoming the habit of competition is to routinely appreciate and compliment others.

4.     Gratitude, gratitude, gratitude.

Gratitude forces us to recognise the good things we already have in our world. Each morning before you start your work day find five things to be grateful for!

5.     Nobody is perfect.

Its important to remember that nobody is perfect and nobody is living a pain free life. Success often requires many obstacles to be overcome and everybody is suffering through their own challenges, whether you are close enough to know about it or not.

6.     If you need to compare, compare with yourself.

Strive to be the best possible version of yourself—not only for your own sake, but for the benefit we offer to others. Work hard to take care of yourself physically, emotionally, and spiritually. Commit to growing a little bit each day. And learn to celebrate the little advancements you are making without comparing them to others.

With so many obvious negative effects in comparison, it is a shame we ever take part in it. But the struggle is real for most of us. Fortunately, it does not need to be, you have your own unique gifts and inner direction guiding you.

Repeat after me:

I am exactly where I need to be right now….. then breathe  :)

#TGIT Author: Tamara Awudu                                                                                                     Tamara is the proud founder of consulting business “Purple Cow” squeezing joy from life writing and editing copy for websites, sales & marketing collateral, branding and social media campaigns.


How to Create a Million-dollar Online Brand

If you want to create a powerful online brand, who better to ask than Joel Brown, the founder of

Joel shares the key difference between people who totally nail their branding and those that miss the mark.

I'll be sharing more marketing advice from Joel at the upcoming Inspired Marketing Mastermind 19-20 May

Joel Brown is the founder of the world’s largest self-development website and is an online marketing expert.

3 Habits of Successful Entrepreneurs

The level of success that we achieve in life is directly proportionate to our habits. And let’s face it, ‘success’ is totally subjective.

To me, I see success as the indication of happiness and joy we have across the different areas of our life: health, relationships, career/ passion, finances, etc.

In this short video with Mark Landon, I asked him about his top 3 tips for emerging entrepreneurs and what they can do to optimize their business success.

We’ll be hearing more from Mark at the upcoming Inspired Marketing Mastermind, 19-20 May,

Mark Landon is a successful entrepreneur and phenomenal salesman. Mark has leveraged his amazing selling skills and created his own network marketing company.

Tips on using technology FOR you – not against you!

Surround yourself with things that make you HAPPY!

Surround yourself with things that make you HAPPY!

Do you lust after a more productive life: you hit your stride out for a run, or on the treadmill, you get a hundred things checked off your to do list with minutes to spare and land that dream client before lunch. You are engaged and focused when you unwind from the day with a healthy meal with your family. Does this sound too good to be true? It doesn’t have to be. I passionately believe that women can “have it all,” where this means a life of abundance – soul-satisfying work, important and life-affirming personal engagements with others, a healthy lifestyle full of activity and responsibility that is joyful and never burdensome.

So.... Here are a few tips on self care, how to avoid distraction and getting time back!

1. Build a schedule and stick to it:
Schedule email times throughout the day and only check and respond to emails at those times. I have a routine that includes a quick check and response 3 times a day at set intervals. You will get so much done in between by reducing interruptions and distractions while remaining attentive to those needing your help urgently.

2. Stay focused:
Turn off social media notifications on your phone. These are intended to distract you and can keep you from achieving the important things.

3. Try the Pomodoro technique:
Depending which study you read... Your brain works best with about 45 mins of focused work and 5-15 mins rest. Use your phone alarm to alert you after 45 mins, then get up, walk around the block, do some crunches or star jumps, whatever, just move your body and increase that blood flow!

4. Listen to binaural beats:
Binaural beats are a brainwave entrainment technology designed to put your brain into the same activity state as when you are meditating using traditional methods. Traditional meditation can be difficult during a busy day and it's difficult to hold the mind's focus, so many people miss out on its benefits. So give this a try. You can find Binaural beats on Youtube and will need to use your headphones. You may even find it enhances concentration and memory retention

5. Go full screen:
Some studies show people who use two screens are more productive Get a large monitor and or use two screens - i.e. your laptop, plus a plugged in desktop screen.

6. Do a time inventory Track: 
If you're wondering where all your time in the day goes, try a time tracker like RescueTime — it will tell you how much time you spend in a given app or on each website you visit and help you decide what’s adding to or detracting from you precious time!

7. Make people come to you:
A strong, clean website is a mark of professionalism and will attract prospective clients to you. If you capture their details while they are visiting your site you just got back 25% of the time you spend chasing new business. Have a pop up on your site that allows people to give you their Email address so they can receive your newsletter or an Ebook.

8. Don’t make SM your full time job:
Social media is an effective way to build stronger relationships with your customers, while also making a positive impact on prospects. Share high-value information related to your business with your followers. This helps build trust and position you as an expert in your field but can be very time consuming. You can outsource the responsibility to some one who does this full-time or use a variety of different software apps to help you manage multiple postings on multiple sites. Here are a few you may want to look at: CANVA, Boardbooster, IFTTT, DrumUp and RiteTag


How to Create a Highly Engaged Facebook Following

Have you noticed how some people have an incredibly engaged social media following... then others just get crickets?

I had a chat with my good buddy Duke Sayer recently. Duke has a powerful Facebook following that is highly engaged with his content. In this quick interview I asked Duke what his secret was to creating such a highly engaged social media following. 

Duke outlines his top tips to connecting with your audience in a meaningful way, and how to have clients reaching out to you - desperate to work with you, without any selling. 

We're going to be featuring some powerful marketing tools and tips from Duke at the upcoming Inspired Marketing Mastermind, 19-20 May. For full details click here.

Duke Sayer is a marketer, self awareness and energy coach. He works with high level CEO’s, business owners and couples who have tried everything else and are now looking for the truth to release anything that is stopping them from reaching their goals and living a life on path.

How to Get Everything On Your Vision Board

We've all heard of dream boards and vision boards... But what if you've been doing it wrong? 

In this quick video, I chat with multi-award winning, inspirational businesswoman Tenille Bentley about how she has created such phenomenal success in her businesses and the exact steps she used to do it!

Tenille has used dream boards as a tool to achieve her great levels of success, but with a special little twist... watch to find out how you can upgrade your dream board to achieve everything you want!


Tenille Bentley is a transformational Coach, International Speaker, Author and Conscious Business Leader

Tenille is a well established thought leader who has been recognised by the Australian Prime Minister with ‘The Australian Leadership Award’ which is only presented to 20 people in Australia, awarded the ‘Australian Financial Review Top 100 Australia’s Women of Influence’, State Finalist in the ‘Telstra Business Woman of the Year’ and inducted into the Western Australian Women’s Hall of Fame. Tenille is also a credited and experienced board director.

Tenille will be joining us as a key note speaker at the Inspired Marketing Mastermind 19-20 May. Click here for full details about Perth's best women's business event in 2017.

How to Create a Morning Success Ritual with Joel Brown

Did you know that your habits create the level of success you achieve in your life? And that by consciously creating the right habits and rituals, and you'll achieve the success you desire.

To me, success is about how you feel, it's not a destination. Success can be measured in terms of how happy you are with your current level of health, wealth, business/ career, relationships, fitness - how you're feeling across all areas of your life.

I recently had the pleasure of interviewing Joel Brown. In the video below we talk about his rituals and how he sets his day up for success each and every day.

If you feel like you don't have the level of success you'd like in your life across one or more of these areas, look to the habits you have, [hint!!!] these might be sub-conscious habits. For things to change, you must change.

What new habits can you set today that will help you improve the success in any of the key areas of your life?

We'll be sharing more amazing content from Joel Brown at the upcoming Inspired Marketing Mastermind, 19-20 May.  

Joel Brown is the founder of the world's largest self-development website, He has worked alongside business greats such as Tony Robbins, Gabby Bernstein, Gary Vaynerchuk, Dr John Demartini, Marie Forleo and many, many more.